The Low-Hanging Fruit of Energy Efficiency is Perennial
“Just when you think all of the low-hanging energy efficiency fruit has been picked, new technology makes it grow right back.”
Green Marketing: It’s All About the Benjamins
The ‘green’ prospective customers care most about is money. Images of polar bears or children playing in the grass are not the way to engage customers these days. Yes, customers want to invest in products that have green/clean/sustainability benefits, but economic considerations are paramount.
Weekly Clean Energy Links 4-3-11
Leading Clean Energy Ventures, the Council’s executive certificate program with Boston University School of Management was featured in a lengthy MassHighTech article. Nexamp acquired SolVera Energy, Obama gave a speech on oil dependency and much more.

