Green Marketing: It’s All About the Benjamins
The ‘green’ prospective customers care most about is money. Images of polar bears or children playing in the grass are not the way to engage customers these days. Yes, customers want to invest in products that have green/clean/sustainability benefits, but economic considerations are paramount.
Help Wanted: 24 Clean Energy Firms Hiring 300 New Employees Right Now
Clean energy employers are looking for talented people. Whether it’s solar or wind, efficiency or batteries, biofuels or insulation, you don’t have to look far to find “help wanted” signs in the shop windows.
Weekly Clean Energy Links 3-25-11
The Clean Energy Council announced two new affiliate partnerships this week, with REEBA in Connecticut and E2Tech in Maine. And we launched our blog! Board member Scott Pearson became CEO of Aquion Energy, Senators Bingaman and Murkowski issued a whitepaper on key CES questions, a new report outlined the benefits of RGGI, and more. New...