As a communications professional, I also know the power of image and the important role that it plays in creating a common vision and driving real change. The image of kids running out to greet their new wind turbine reminded and re-inspired me about what we are trying to achieve.
"The No. 1 policy we could put into place would be to make sure that companies taking government money -- on the assumption that it's a public good they're doing -- have to give up some of their data on how well things worked, how well things didn't work."
A couple weeks back we held a small event on cleantech marketing, including a keynote presentation by EnerNOC's VP of Sales and Marketing Gregg Dixon. I followed up with Gregg to interview him about some of the points he made in his presentation, which you can view here.
The ‘green’ prospective customers care most about is money. Images of polar bears or children playing in the grass are not the way to engage customers these days. Yes, customers want to invest in products that have green/clean/sustainability benefits, but economic considerations are paramount.
Get rid of the misconception that employment at clean energy companies is only for those with highly advanced degrees in unpronounceable subjects. There are a number of job opportunities across the board in clean energy in Connecticut.
In digesting the important questions that Mitch Tyson outlined in the Energy Leaders Forum’s first post, it struck me that these questions represent a collection of the (mostly) non-technical barriers to the success of the clean tech sector, and define the obstacles we must overcome as we face two possible futures: One leads to rapidly...
Welcome to a conversation. This is the launch of the Energy Leaders Forum – a collaboration between the New England Clean Energy Council and Mass High Tech. We have brought together approximately 20 leaders from the clean energy cluster in New England to start a dialog on the energy issues of the day. The cluster...
Following up on Peter Rothstein's post yesterday, the Clean Energy Council and the Clean Economy Network have sent a joint letter to U.S. House and Budget Committee leadership raising concerns over the Budget Committee's 2012 proposal.
You likely have already heard a lot about the budget proposal offered by U.S. House Budget Committee Chair Paul Ryan. But have you heard about its commitment to clean energy? Likely not, since the term “clean energy” appears precisely zero times in the 70-page document.
One of the challenges for cleantech VCs, and for VCs in general right now, is the potential negative selection bias that comes from being a large fund. Especially the large, big-name firms with "go big or go home" perspectives on their investments.